So they’ve picked up your site and now what? After frantically looking for your website on the search engines, it’s nowhere to be seen. We’ve all seen this and it’s totally demoralizing when you find your page rank is non existent or is your page rank is much lower than you’d have wanted but have you got your backlinks set up?
Getting a good number of these links from highly ranked websites is utmost importance when trying to get your website ranked yourself. Its like getting a recommendation from someone who has is already established him or herself as a person recognised in their field and the more recommendations you get the better as the search engines will total these up and calculate via their algorithms your own page rank. Not only that, the more important the website that is giving you a backlink, the more valuable your backlink will be to Google when they come to calculate your page rank.
Right, still with me? Now here’s how the backlinks can get even more valuable. If you get your backlink from a site that has few outbound links then that makes your link more valuable. If you get your link from a site that is in the same niche as yours or is relevant to your site, then that is a big tick from Google. If your backlink anchor text uses the same keywords as the most relevant keywords in the content of your website then this makes it even more valuable.
OK now that we have established that backlinks will help us get ranked on on search engines, how do we start to get these links?